1. mission that leverages passion and skills and solves an important challenge

  2. selected a "narrow" problem that is aligned with the mission and well-informed by empathy

  3. effectively utilized design thinking to iterate prototype

  4. effectively iterated key assumptions of the iCanvas components

  5. clearly identified next steps to launching the business concept

  6. team was organized, prepared, and conveyed a clear, compelling story of the innovation journey featuring real customers

Each criterion is rated on a scale of 1 to 5, with 5 = outstanding and 1 = minimal.